Below are the 10 best and easy methods to improve your WordPress blog’s SEO:
Write brilliant content :
There is simply no better way to improve your search engine ranking than writing great content. Simple as that. SEO is not a substitute for writing brilliant stuff.
Leave worthwhile comments :
An increasing number of blogs are DoFollow, which means search engines see the link as a backlink (which is obviously good). With that in mind, if you read something that you find interesting, then leave a comment and potentially it’ll have a benefit to your ranking. However, (regular readers will know what is coming!) under no circumstances should you leave a comment that says anything like: “thanks. I try out on my new blog. BIG BLOG LINK”. Offer something constructive; perhaps your own thoughts or tips on the subject.
Make “blogging friends” :
One of the things I love about WordPress is the community. It’s not been too long since I “joined”, but it is immediately noticeable how willing people are to help, offer tips etc. However, one of the things I have found really valuable is help from other WordPress bloggers; I’m an author on Techotrack, and Aatif’s help has been simply brilliant – his advice has been priceless, and from an SEO perspective, having Social-catalog linking to my site has undoubtedly helped.
Use Header tags correctly within posts :
If your post has separate headings then tag them appropriately. Below is a guide to how you should head things up:
H1 – this tells Google this is the most important thing on the whole page. For that reason, it should contain post titles, not your blog’s title. The following code will do the trick:
H2 – this is the second most important content on the page, so should be used for sub-headings (as they are being used in this post).
H3 – use for sub sub headings and sidebar elements
H4 – sub sub sub headings and perhaps go this low for sidebar elements.
Create a sitemap :
Sitemaps tell search engines: here is my content. By giving search engines your content, it gets indexed and you get visits. Or something like that. The point is that sitemaps are an essential part of a blog’s SEO strategy and there is no excuse for not having one. Thankfully for WordPress users, you can easily create a sitemap with the Google XML Sitemaps plugin! Install it, set it up and tell Google where your new sitemap is. Done.
Use a search engine friendly title tag :
Don’t underestmate the importance of a good title tag. Making sure your title matches the content of your post accurately is highly important; when people are searching, if you’ve got a great post on the subject but your title is about your cat then it won’t be found!
Use alt tag on images :
Without an alt tag, search engines can’t tell what a certain image is. Again, WordPress users have got it easy; they can just fill out the description when they upload an image and hey presto. It’s an easy thing to do, so make sure you do it!
Super SEO for your comments :
The SEO Super Comments plugin dynamically generates pages for all your comments, making them indexable by search engines. Now you can rank higher for “Hi. Great post. Thanks. [big link]!”
Use “Pretty Permalinks” :
The final tip is use Pretty Permalinks! Under the settings tab in the WordPress backend, click ‘Permalinks’. You’ve then got a number of options, but I’d suggest you use a ‘Custom Structure’ and have either /category/post-name/ or /post-name/.
The code below will do either:
So there we are. Ten tips to improve your blog’s SEO.